AWS Marketplace
Procurement Made Simple for ISVs and Customers
We help ISVs accelerate growth by co-selling with AWS and publishing solutions on Marketplace with speed and confidence. At the same time, we guide customers through procurement — making it easier to discover, purchase, and manage ISV solutions directly through their AWS console.
AWS Marketplace
Simplify How You Buy, Sell, and Scale on AWS
Expansive ISV Excosystem
Catalyst for ISV’s
Simplified Procurement
Highlighted Service
Highlighted Service
Catalyst for ISV’s: Your Guide to Listing & Selling on Marketplace
Accelerate your AWS Marketplace journey by simplifying listings, streamlining co-sell alignment, and enabling faster customer adoption through private offers and storefronts.
Key Features
Foundational Technical Review
Ensuring your solution meets AWS best practices for security, reliability, and operational excellence.
Marketplace Listing
From technical setup and offer creation to pricing models and private offer enablement, we make sure your listing is accurate, compelling, and ready to drive sales.
G2M Guidance
Guidance on co-sell motions, field engagement, and marketing programs so your solution gains visibility with AWS sellers and customers faster.
Working Together
From First Conversation to Measurable Results
Partnering with our team means you don’t just get AWS expertise — you get a trusted advisor invested in your success. We combine proven accelerators, deep certifications, and strong partnerships to de-risk your cloud journey and ensure you see measurable business outcomes at every step.
1
Assessments & Discovery
Beginning with stakeholder workshops and discovery tooling to inventory apps, data, and infrastructure. Our team maps service and data dependencies, identifies constraints, and baselines security and compliance requirements. You’ll get a clear current-state picture, an initial architecture, and prioritized findings your executives and engineers can both trust.
2
Building the Business Case
We model total cost of ownership and expected ROI, factoring migration effort, run-rate, licensing, decommissioning, and potential AWS funding. The output is a business case aligned to your goals, with success metrics that matter. We translate this into a phased migration plan with waves, timelines, and ownership.
3
Mobilization for the Cloud
We architect your landing zone with identity, networking, encryption, logging, and segmentation designed in—not bolted on. Guardrails (policy, configuration, and automation) align to frameworks like SOC 2, HIPAA, and CMMC so you launch audit-ready. You receive a blueprint and infrastructure-as-code to deploy consistently across environments.
4
Migrate at Scale, with Automation, Orchestration & Proven Playbooks
We execute in waves, starting with pilots, then scaling via factory methods and automation to reduce risk and downtime. Workloads follow the right strategy—rehost, replatform, or refactor—supported by repeatable runbooks, testing, and cutover plans with safe rollback. The result is predictable delivery, faster time to value, and minimal disruption.
5
Continuous Performance & Cost Optimization
Post-migration, we tune performance and reliability, rightsize resources, and optimize spend with commitments and autoscaling. Security posture and compliance controls are continuously monitored and improved, with SLOs and monthly reviews to keep progress transparent. Looking for post implementation managed services? Our team can operate your environment through our Ignite Managed Services so your team can focus on growth while we handle day-to-day cloud operations.
Why It Matters
The Benefits of Partnering with ATG
Companies partner with ATG because we bridge the gap between AWS Marketplace’s complexity and real business growth. Our team combines deep AWS expertise, proven experience guiding ISVs through FTR and listings, and strong field relationships that accelerate co-sell opportunities. We don’t just help you check boxes — we help you maximize visibility, simplify procurement for customers, and turn Marketplace into a revenue engine.
Get Approved
Pass the AWS Foundational Technical Review with confidence.
Passing the AWS Foundational Technical Review (FTR) is the first step to unlocking co-sell eligibility and Marketplace success. We guide ISVs through every stage of the process — identifying technical & security gaps, aligning with AWS best practices, and preparing documentation so approvals don’t stall momentum. With ATG, you move from technical review to ready-to-sell faster, with fewer surprises.
Get Listed
Launch your Marketplace offer quickly and correctly.
Getting listed on AWS Marketplace and into the ACE platform can be overwhelming without the right guidance. We simplify the process by walking you through each step, from technical setup and offer creation to ACE alignment, so you’re positioned for success. And because questions always pop up along the way, our team is here to provide answers so you never feel stuck in the process.
Get Selling
Align with AWS sellers and drive faster adoption.
Once you’re listed, the real growth begins. We provide guidance on how to leverage the ACE platform for co-sell opportunities, and apply for AWS competencies that elevate your visibility as a partner. With our support, you’ll not only strengthen your partner status but also create more opportunities to connect with AWS sellers and accelerate revenue.
Recommended for You
Resources to Guide Your AWS Journey
Co-Selling on AWS Marketplace requires a team effort to position your business for success. Investing time across sales, technology & leadership are required to build the momentum you need for Marketplace adoption.
Time to Get Sh*t Done
Cut the noise. Keep the results.