Welcome to Building Your Battle Card

A well-crafted battle card is one of the most effective tools you can arm both your internal sales team and AWS field sellers with. It gives them the quick-hit information they need to understand what you do, how you’re different, and why customers should care—all in a one-pager.

In this module, you’ll learn how to build a strong AWS-aligned battle card that drives field engagement, accelerates co-sell conversations, and keeps your value prop top-of-mind across the ecosystem.

Why This Topic Matters

AWS sellers get exposed to hundreds of partners. The partners who stand out? The ones who make it easy to understand what they do, who they serve, and how to position their value to customers.

A battle card is a foundational GTM asset that:

• Helps AWS reps sell with you

• Enables internal alignment for your team

• Increases your visibility and credibility in co-sell motions

• Supports onboarding new partner-facing teams quickly

What You’ll Learn

By the end of this module, you’ll understand:

• What information to include in an effective AWS-aligned battle card

• How to position your solution clearly and competitively

• How to make your battle card usable for AWS sellers, resellers, and your internal teams

• How to integrate key messaging and proof points

What’s Included

This module includes:

• A Battle Card Template (found in the exercise files) ready to customize

• Tips for tailoring your messaging to both technical and business audiences

• Example Battle card – VMW migration to AWS

Key Success Metrics

You’ve successfully completed this module when:

• You’ve filled out your custom battle card using the provided template

• Your card clearly communicates: your solution, value prop, key AWS tie-ins, and how to engage

• You’ve shared the battle card with your team and AWS partner contacts