Course Content
How to Create an APN account
This course is designed for Independent Software Vendors (ISVs) looking to join the AWS Partner Network (APN) and leverage AWS programs, benefits, and co-selling opportunities. Participants will receive a step-by-step guide on setting up an APN account, gaining access to AWS resources, and aligning their business with AWS best practices. What You'll Learn: ✅ Overview of the AWS Partner Network (APN) and its benefits for ISVs ✅ How to create an APN account and complete registration ✅ Understanding partner tiers and requirements ✅ Navigating the AWS Partner Central portal ✅ Accessing APN programs, funding, and go-to-market support By the end of this course, ISVs will have a fully set up APN account and a clear roadmap to unlocking AWS partner benefits, accelerating their growth, and driving customer success.
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Create an APN Account
Enroll in software and/or Services path in APN
Update Company Profile
What is the partner scorecard?
How to create a case study in APN
Build a Solution
ACE
The APN Customer Engagements (ACE) program allows you to securely collaborate and co-sell with Amazon Web Services (AWS), drive successful engagements with customers, and grow your business. Participation in ACE provides you with a platform to manage your pipeline of joint opportunities and leads to further drive engagement with AWS and enrich customer relationships.
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How to Create an Ace Opportunity
Learn how to grow your business with ACE
Marketplace
AWS Marketplace is a curated digital catalog that customers can use to find, buy, deploy, and manage third-party software, data, and services to build solutions and run their businesses. AWS Marketplace includes thousands of software listings from popular categories such as security, business applications, machine learning, and data products across specific industries, such as healthcare, financial services, and telecommunications. Customers can quickly launch preconfigured software, and choose software solutions in Amazon Machine Images (AMIs), software as a service (SaaS), and other formats. Professional services are also available to help customers configure, deploy, and manage third-party software.
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How to create a marketplace listing & offer
How to find your Payee Central ID in marketplace
FTR (Foundational Technical Review)
The Foundational Technical Review ('FTR') for Service Offering assesses an AWS Partner's Service Offering against a specific set of best practices most critical for customer success.
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Self Assessment
FTR review guide
Service Offering Validation Checklist
FTR Software Checklists
How-to Guide: Expedited FTR video walk through
GTM (Go-To Market)
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Overview
AWS Marketing Toolkit
Partner Messaging
Marketing Central
Battlecard
Partner Business Plan Template
MDF (Marketing Development Funds)
Marketing Development Funds (MDF) help offset your marketing costs to drive demand generation and build your sales pipeline. Receive cash or AWS Promotional Credits to support your marketing efforts to promote your offerings and solutions on AWS.
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How to apply and use MDF
ISV Builder
About Lesson

Welcome to the FTR Review Guide

Now that you’ve completed the self-assessment and addressed any gaps, it’s time for the next step: the Foundational Technical Review (FTR) itself. This is a formal review conducted by AWS to verify your solution meets the technical and operational standards required for co-sell readiness and advanced partner benefits.

In this module, we’ll walk you through what to expect during the FTR process and how to prepare using the official AWS Review Guide.

Why This Topic Matters

Passing the FTR is a major unlock for ISVs in the AWS Partner Network. It is a prerequisite for Co-Sell Ready status, participation in AWS Marketplace programs, and often a requirement for accessing funding or go-to-market support.

A smooth, successful FTR demonstrates your product is secure, reliable, and supportable—and it builds trust with AWS field sellers and technical stakeholders.

What You’ll Learn

By the end of this module, you’ll understand:

  • What happens during an FTR and who participates

  • How to prepare your team and documentation

  • What AWS is looking for in each area of the review

  • How to respond to findings or required remediations

  • What success looks like and how to track your results in the Partner Scorecard

What’s Included

To help you prepare for a successful FTR, this module includes:

  • The official AWS FTR Review Guide (available in the exercise files)

Key Success Metrics

You’ve successfully completed this module when:

  • You’ve reviewed the FTR process and prepared internal stakeholders

  • You’ve scheduled your review with your AWS Partner Development Manager or Solutions Architect

Exercise Files
AWS Foundational Technical Review Guide.pdf
Size: 506.61 KB
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Cost Optimization

Issue: Small AWS deployment with little management oversight and a lack of cloud skills internal to the organization moving from traditional infrastructure to SaaS and cloud based solutions.

 

What we did

  1. AWS Audit
  2. Cost Optimization Review
  3. Ongoing Monitoring

 

Result:

  • Eliminated unused storage volumes and the old application server no longer in use, the charges for AWS resulted in a savings of 51% per month.
  • We’ll continue to monitor AWS billing and finance to ensure maintenance of savings and identify other future changes.

Cost Optimization

Issue: Small AWS deployment with little management oversight and a lack of cloud skills internal to the organization moving from traditional infrastructure to SaaS and cloud based solutions.

 

What we did

  1. AWS Audit
  2. Cost Optimization Review
  3. Ongoing Monitoring

 

Result:

  • Eliminated unused storage volumes and the old application server no longer in use, the charges for AWS resulted in a savings of 51% per month.
  • We’ll continue to monitor AWS billing and finance to ensure maintenance of savings and identify other future changes.