Course Content
How to Create an APN account
This course is designed for Independent Software Vendors (ISVs) looking to join the AWS Partner Network (APN) and leverage AWS programs, benefits, and co-selling opportunities. Participants will receive a step-by-step guide on setting up an APN account, gaining access to AWS resources, and aligning their business with AWS best practices. What You'll Learn: ✅ Overview of the AWS Partner Network (APN) and its benefits for ISVs ✅ How to create an APN account and complete registration ✅ Understanding partner tiers and requirements ✅ Navigating the AWS Partner Central portal ✅ Accessing APN programs, funding, and go-to-market support By the end of this course, ISVs will have a fully set up APN account and a clear roadmap to unlocking AWS partner benefits, accelerating their growth, and driving customer success.
0/6
Create an APN Account
Enroll in software and/or Services path in APN
Update Company Profile
What is the partner scorecard?
How to create a case study in APN
Build a Solution
ACE
The APN Customer Engagements (ACE) program allows you to securely collaborate and co-sell with Amazon Web Services (AWS), drive successful engagements with customers, and grow your business. Participation in ACE provides you with a platform to manage your pipeline of joint opportunities and leads to further drive engagement with AWS and enrich customer relationships.
0/2
How to Create an Ace Opportunity
Learn how to grow your business with ACE
Marketplace
AWS Marketplace is a curated digital catalog that customers can use to find, buy, deploy, and manage third-party software, data, and services to build solutions and run their businesses. AWS Marketplace includes thousands of software listings from popular categories such as security, business applications, machine learning, and data products across specific industries, such as healthcare, financial services, and telecommunications. Customers can quickly launch preconfigured software, and choose software solutions in Amazon Machine Images (AMIs), software as a service (SaaS), and other formats. Professional services are also available to help customers configure, deploy, and manage third-party software.
0/2
How to create a marketplace listing & offer
How to find your Payee Central ID in marketplace
FTR (Foundational Technical Review)
The Foundational Technical Review ('FTR') for Service Offering assesses an AWS Partner's Service Offering against a specific set of best practices most critical for customer success.
0/5
Self Assessment
FTR review guide
Service Offering Validation Checklist
FTR Software Checklists
How-to Guide: Expedited FTR video walk through
GTM (Go-To Market)
0/6
Overview
AWS Marketing Toolkit
Partner Messaging
Marketing Central
Battlecard
Partner Business Plan Template
MDF (Marketing Development Funds)
Marketing Development Funds (MDF) help offset your marketing costs to drive demand generation and build your sales pipeline. Receive cash or AWS Promotional Credits to support your marketing efforts to promote your offerings and solutions on AWS.
0/1
How to apply and use MDF
ISV Builder
About Lesson

Welcome to How to Create a Case Study in APN

One of the most powerful ways to accelerate your visibility and credibility in the AWS ecosystem is by publishing a customer case study. Case studies not only help you meet APN tiering requirements, but they also serve as public proof of the real-world impact your solutions deliver on AWS.

In this module, you’ll learn how to create and submit case studies through AWS Partner Central, helping position your organization for co-sell support, industry recognition, and Marketplace traction.

Why This Topic Matters

Case studies are required for advancing through AWS Partner Tiers and are often reviewed by AWS Partner Development Managers and field sellers when considering ISVs for co-selling, program inclusion, or customer referrals. These stories showcase your technical acumen, customer value, and industry fit—all essential in building long-term momentum in the AWS ecosystem.

Creating strong, publicly referenceable case studies also helps you get featured in AWS marketing, events, and outbound campaigns.

What You’ll Learn

By the end of this module, you’ll know how to:

  • Understand AWS’s requirements for a valid, publicly referenceable case study

  • Navigate Partner Central to submit case studies for review

  • Write compelling content that meets AWS standards and resonates with both AWS and customers

  • Use case studies to improve your scorecard metrics and co-sell readiness

What’s Included

To help you complete your first (or next) case study, this module includes:

  • Two detailed How-To Guides in the exercise files with step-by-step submission instructions

  • A direct link to the AWS Partner Central Case Study Resource Page (login required):
    AWS Case Study Submission Resources

  • Tips for creating impactful narratives that align with AWS’s partner messaging framework

Key Success Metrics

You’ve successfully completed this module when:

  • You have submitted at least one publicly referenceable customer case study via Partner Central

  • You understand AWS’s expectations for case study content and format

  • Your case study is reflected in your Partner Scorecard and available to AWS field teams

Exercise Files
Casestudy-howtoguide.pdf
Size: 98.08 KB
How To Guide- APN Case Studies.docx
Size: 14.92 KB
Previous
Next

Cost Optimization

Issue: Small AWS deployment with little management oversight and a lack of cloud skills internal to the organization moving from traditional infrastructure to SaaS and cloud based solutions.

 

What we did

  1. AWS Audit
  2. Cost Optimization Review
  3. Ongoing Monitoring

 

Result:

  • Eliminated unused storage volumes and the old application server no longer in use, the charges for AWS resulted in a savings of 51% per month.
  • We’ll continue to monitor AWS billing and finance to ensure maintenance of savings and identify other future changes.

Cost Optimization

Issue: Small AWS deployment with little management oversight and a lack of cloud skills internal to the organization moving from traditional infrastructure to SaaS and cloud based solutions.

 

What we did

  1. AWS Audit
  2. Cost Optimization Review
  3. Ongoing Monitoring

 

Result:

  • Eliminated unused storage volumes and the old application server no longer in use, the charges for AWS resulted in a savings of 51% per month.
  • We’ll continue to monitor AWS billing and finance to ensure maintenance of savings and identify other future changes.