Welcome to Marketing Central

Looking to scale your marketing efforts without building everything from scratch? Marketing Central is AWS’s self-service marketing automation platform, built specifically for partners like you. It offers a library of customizable campaigns and content that helps you reach more customers and generate demand for your AWS-based solutions—fast.

In this module, we’ll walk through how to access and activate Marketing Central so you can launch co-branded, AWS-aligned campaigns with minimal lift.

Why This Topic Matters

AWS offers tremendous support for partners—but to fully tap into that value, your marketing team needs to move quickly, stay on-brand, and stay aligned with AWS priorities. Marketing Central helps you:

• Build and launch campaigns in minutes, not weeks

• Use proven AWS messaging and design templates

• Automate lead gen and track performance from a single dashboard

• Extend your reach across email, social, and digital channels

This platform is especially helpful for small marketing teams or ISVs without dedicated campaign staff.

What You’ll Learn

By the end of this module, you’ll know how to:

• Navigate the Marketing Central platform

• Access customizable campaigns and assets

• Launch and monitor demand gen campaigns

• Integrate AWS messaging into your broader GTM plan

What’s Included

To get the most out of this module, be sure to review:

• The Interactive Marketing Central Guide (found in the exercise files)

• Platform tips for launching your first campaign

• Suggested first steps for new users, including email nurture and content syndication templates

Key Success Metrics

You’ve completed this module when:

• You’ve logged into Marketing Central and explored available campaigns

• You’ve selected or launched a campaign that aligns with your AWS offering

• You’ve reviewed campaign performance and identified next steps for optimization