Course Content
How to Create an APN account
This course is designed for Independent Software Vendors (ISVs) looking to join the AWS Partner Network (APN) and leverage AWS programs, benefits, and co-selling opportunities. Participants will receive a step-by-step guide on setting up an APN account, gaining access to AWS resources, and aligning their business with AWS best practices. What You'll Learn: ✅ Overview of the AWS Partner Network (APN) and its benefits for ISVs ✅ How to create an APN account and complete registration ✅ Understanding partner tiers and requirements ✅ Navigating the AWS Partner Central portal ✅ Accessing APN programs, funding, and go-to-market support By the end of this course, ISVs will have a fully set up APN account and a clear roadmap to unlocking AWS partner benefits, accelerating their growth, and driving customer success.
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ACE
The APN Customer Engagements (ACE) program allows you to securely collaborate and co-sell with Amazon Web Services (AWS), drive successful engagements with customers, and grow your business. Participation in ACE provides you with a platform to manage your pipeline of joint opportunities and leads to further drive engagement with AWS and enrich customer relationships.
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Marketplace
AWS Marketplace is a curated digital catalog that customers can use to find, buy, deploy, and manage third-party software, data, and services to build solutions and run their businesses. AWS Marketplace includes thousands of software listings from popular categories such as security, business applications, machine learning, and data products across specific industries, such as healthcare, financial services, and telecommunications. Customers can quickly launch preconfigured software, and choose software solutions in Amazon Machine Images (AMIs), software as a service (SaaS), and other formats. Professional services are also available to help customers configure, deploy, and manage third-party software.
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FTR (Foundational Technical Review)
The Foundational Technical Review ('FTR') for Service Offering assesses an AWS Partner's Service Offering against a specific set of best practices most critical for customer success.
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MDF (Marketing Development Funds)
Marketing Development Funds (MDF) help offset your marketing costs to drive demand generation and build your sales pipeline. Receive cash or AWS Promotional Credits to support your marketing efforts to promote your offerings and solutions on AWS.
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ISV Builder
About Lesson

Welcome to Introduction to FTR and the Self-Assessment

The Foundational Technical Review (FTR) is a major milestone for any ISV building on AWS. It ensures your solution meets AWS’s baseline best practices for security, reliability, and operational excellence—helping you deliver a more trustworthy product and qualify for key AWS programs.

In this module, we’ll introduce the FTR process, explain why it matters, and walk through how to begin with the self-assessment checklist to prepare for a formal review.


Why This Topic Matters

Completing the FTR is a requirement for unlocking Co-Sell Ready status, participating in AWS Marketplace programs, and progressing toward Advanced Tier and beyond. It’s also a great exercise to strengthen your product’s architecture and security posture—ensuring customer trust and AWS alignment.

AWS wants to promote solutions that meet a strong technical standard, and the FTR process helps both you and AWS validate that your product is ready for prime time.


What You’ll Learn

By the end of this module, you’ll understand:

  • What the FTR is and how it fits into your AWS Partner journey

  • What’s included in the self-assessment checklist

  • Common pitfalls and how to avoid delays in the FTR process

  • What happens after a successful review and how it impacts your APN scorecard


What’s Included

To help you get started, this module includes:

  • The official FTR Self-Validation Checklist in the exercise files

  • A guided breakdown of key focus areas: security, resilience, performance, and supportability

  • Tips for completing the self-assessment thoroughly and accurately


Key Success Metrics

You’ve successfully completed this module when:

  • You understand the FTR process and its importance for AWS alignment

  • You’ve reviewed and begun filling out the self-assessment checklist

  • You’re prepared to request a formal review through your AWS Partner Manager or PDM

Exercise Files
Foundational Technical Review for Service Offering Self-Assessment.xlsx
Size: 10.41 KB
FTR Guide & Tips.pdf
Size: 145.52 KB

Cost Optimization

Issue: Small AWS deployment with little management oversight and a lack of cloud skills internal to the organization moving from traditional infrastructure to SaaS and cloud based solutions.

 

What we did

  1. AWS Audit
  2. Cost Optimization Review
  3. Ongoing Monitoring

 

Result:

  • Eliminated unused storage volumes and the old application server no longer in use, the charges for AWS resulted in a savings of 51% per month.
  • We’ll continue to monitor AWS billing and finance to ensure maintenance of savings and identify other future changes.

Cost Optimization

Issue: Small AWS deployment with little management oversight and a lack of cloud skills internal to the organization moving from traditional infrastructure to SaaS and cloud based solutions.

 

What we did

  1. AWS Audit
  2. Cost Optimization Review
  3. Ongoing Monitoring

 

Result:

  • Eliminated unused storage volumes and the old application server no longer in use, the charges for AWS resulted in a savings of 51% per month.
  • We’ll continue to monitor AWS billing and finance to ensure maintenance of savings and identify other future changes.