Course Content
How to Create an APN account
This course is designed for Independent Software Vendors (ISVs) looking to join the AWS Partner Network (APN) and leverage AWS programs, benefits, and co-selling opportunities. Participants will receive a step-by-step guide on setting up an APN account, gaining access to AWS resources, and aligning their business with AWS best practices. What You'll Learn: ✅ Overview of the AWS Partner Network (APN) and its benefits for ISVs ✅ How to create an APN account and complete registration ✅ Understanding partner tiers and requirements ✅ Navigating the AWS Partner Central portal ✅ Accessing APN programs, funding, and go-to-market support By the end of this course, ISVs will have a fully set up APN account and a clear roadmap to unlocking AWS partner benefits, accelerating their growth, and driving customer success.
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ACE
The APN Customer Engagements (ACE) program allows you to securely collaborate and co-sell with Amazon Web Services (AWS), drive successful engagements with customers, and grow your business. Participation in ACE provides you with a platform to manage your pipeline of joint opportunities and leads to further drive engagement with AWS and enrich customer relationships.
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Marketplace
AWS Marketplace is a curated digital catalog that customers can use to find, buy, deploy, and manage third-party software, data, and services to build solutions and run their businesses. AWS Marketplace includes thousands of software listings from popular categories such as security, business applications, machine learning, and data products across specific industries, such as healthcare, financial services, and telecommunications. Customers can quickly launch preconfigured software, and choose software solutions in Amazon Machine Images (AMIs), software as a service (SaaS), and other formats. Professional services are also available to help customers configure, deploy, and manage third-party software.
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FTR (Foundational Technical Review)
The Foundational Technical Review ('FTR') for Service Offering assesses an AWS Partner's Service Offering against a specific set of best practices most critical for customer success.
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MDF (Marketing Development Funds)
Marketing Development Funds (MDF) help offset your marketing costs to drive demand generation and build your sales pipeline. Receive cash or AWS Promotional Credits to support your marketing efforts to promote your offerings and solutions on AWS.
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ISV Builder
About Lesson

Welcome to the Service Offering Validation Checklist

As you progress through your AWS Partner journey—especially if you’re on the Services Path—one of the key milestones is validating your Service Offerings. This ensures that your customer-facing services align with AWS’s best practices and are eligible for APN program benefits and visibility.

In this module, you’ll get an overview of the Service Offering Validation process and how to use the checklist to prepare and track your readiness.


Why This Topic Matters

Validating your service offerings helps AWS understand how you deliver value to customers and ensures your offerings are eligible for programs like the AWS Competency Program, Service Delivery, or Managed Service Provider (MSP) designations.

These validations signal to AWS and your customers that your services are trustworthy, well-architected, and consistently delivered. It’s also a prerequisite for certain co-sell and partner marketing opportunities.


What You’ll Learn

By the end of this module, you’ll know how to:

  • Understand the goals of Service Offering Validations

  • Access and use the official checklist for readiness

  • Prepare the required documentation and evidence

  • Know what AWS reviewers expect during validation

  • Position your offering for visibility in AWS Partner programs


What’s Included

To help guide you through the process, this module includes:


Key Success Metrics

You’ve successfully completed this module when:

  • You’ve reviewed the checklist and understand the required components

  • Your service documentation is updated and audit-ready

  • You’ve aligned with your PDM or AWS Partner contact to begin the formal validation process

Exercise Files
Foundational Technical Review for Service Offering Self-Assessment.xlsx
Size: 10.41 KB

Cost Optimization

Issue: Small AWS deployment with little management oversight and a lack of cloud skills internal to the organization moving from traditional infrastructure to SaaS and cloud based solutions.

 

What we did

  1. AWS Audit
  2. Cost Optimization Review
  3. Ongoing Monitoring

 

Result:

  • Eliminated unused storage volumes and the old application server no longer in use, the charges for AWS resulted in a savings of 51% per month.
  • We’ll continue to monitor AWS billing and finance to ensure maintenance of savings and identify other future changes.

Cost Optimization

Issue: Small AWS deployment with little management oversight and a lack of cloud skills internal to the organization moving from traditional infrastructure to SaaS and cloud based solutions.

 

What we did

  1. AWS Audit
  2. Cost Optimization Review
  3. Ongoing Monitoring

 

Result:

  • Eliminated unused storage volumes and the old application server no longer in use, the charges for AWS resulted in a savings of 51% per month.
  • We’ll continue to monitor AWS billing and finance to ensure maintenance of savings and identify other future changes.