Welcome to Go-To-Market Partner Messaging

Your messaging is the foundation of all AWS-aligned marketing and sales efforts. To stand out within the AWS ecosystem, you need clear, differentiated, and customer-centric messaging that speaks both to AWS stakeholders and your target buyers.

In this module, you’ll learn how to craft effective partner messaging that aligns with AWS branding guidelines, messaging guides, connects with your ideal customers, and sets you up for success in co-sell, campaigns and field engagement.

Why This Topic Matters

Without strong messaging, your AWS investment won’t get the attention it deserves. AWS sellers are looking for partners who solve clear customer problems and know how to position themselves within AWS’s value framework. Your messaging should reflect:

• What makes your solution unique

• How it complements AWS services

• Why customers (and AWS sellers) should care

Clear messaging opens the door to AWS campaign inclusion, events, and co-sell prioritization.

What You’ll Learn

By the end of this module, you’ll understand:

• How to build AWS-aligned messaging frameworks

• What content resonates most with AWS sellers and buyers

• How to leverage the AWS Brand and Messaging tone

• Access to AWS Badges for print and digital content

What’s Included

To help you craft compelling and effective messaging, this module includes:

• The Creative Messaging Guide 2025 (exercise files)

• A Creative Messaging Checklist to ensure your messaging hits all the right notes

Key Success Metrics

You’ve completed this module when:

• You’ve developed or refined your AWS-aligned messaging framework

• Your messaging clearly communicates your value to customers and AWS teams leveraging AWS badges and approved messaging

• You’ve reviewed your external content (website, collateral, pitch decks) to ensure consistency