Welcome to Update Your Company Profile

Your company profile inside the AWS Partner Network (APN) is more than just a formality—it’s your public face to AWS teams and potential customers. This is where your brand, solution areas, and contact info come together to tell your story in Partner Central and the AWS “Find a Partner” directory.

In this module, we’ll walk through how to properly update your company profile so it reflects your business accurately and positions you for success with AWS sellers, customers, and programs.

Why This Topic Matters

An up-to-date company profile is a requirement for progressing through AWS Partner Tiers and is often the first thing AWS Partner Development Managers (PDMs), Solution Architects, and customers will review when evaluating your business. It also powers your presence on the Find a Partner page—AWS’s public-facing partner directory that helps customers discover solutions like yours.

A well-built profile makes you easier to work with, improves visibility, and is essential for co-sell alignment and Marketplace traction.

What You’ll Learn

By the end of this module, you’ll know how to:

  • Access and edit your company profile in AWS Partner Central

  • Understand what information matters most (e.g., customer segments, partner contacts, solution briefs)

  • Optimize your Find a Partner listing for visibility and lead generation

  • Avoid common mistakes that delay AWS tiering or listing approvals

What’s Included

To help you through the process, this module includes:

  • A link to the APN Getting Started Resource Page: AWS Partner Central Docs

  • A detailed exercise file titled “APN_CompanyProfile” with step-by-step terminology definitions to walk you through the update process

Key Success Metrics

You’ve completed this module successfully when:

  • Your company profile is 100% complete and up-to-date in Partner Central

  • You’ve verified your information is live and accurate in the “Find a Partner” directory

  • You’ve included the right points of contact to ensure smooth AWS field engagement

Exercise Files
APN_companyprofile (docx)
16.64 KB
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