Welcome to the Go To Market Toolkit

Once you’re aligned with AWS and ready to go to market, the Go-To-Market Toolkit is your one-stop-shop for activating campaigns, creating co-branded assets, and running demand generation programs—backed by AWS branding and guidance.

In this module, we’ll introduce you to the AWS Marketing Toolkit, a robust platform designed to help partners scale their marketing with proven templates, messaging, and automation support.

Why This Topic Matters

Marketing with AWS can be a game-changer—but many ISVs don’t take full advantage of the resources available. The Go-To-Market Toolkit gives you access to AWS-approved collateral, pre-built campaigns, and best practices that make it faster and easier to reach the right audience with the right message.

This toolkit helps you build pipeline without starting from scratch—and ensures your messaging aligns with how AWS sells and speaks to customers.

What You’ll Learn

By the end of this module, you’ll be able to:

• Navigate the AWS Marketing Toolkit platform

• Access and customize co-branded marketing assets

• Launch ready-made campaigns across email, social, and digital channels

• Align your marketing efforts with AWS programs and GTM plays

What’s Included

To get started, this module includes:

• Direct access to the AWS Go-To-Market Toolkit (login required):
   Visit the Toolkit

• A walkthrough of key tools you’ll find inside, including:

  • Campaign-in-a-box solutions

  • Event templates and email journeys

  • Co-branded collateral creators

  • Lead gen and tracking resources

Key Success Metrics

You’ve completed this module when:

• You’ve accessed the Go-To-Market Toolkit and explored available campaigns

• You’ve identified at least one marketing asset or campaign to run this quarter

• You’ve aligned internally on how marketing will support AWS-aligned pipeline growth