Welcome to How to Create a Marketplace Listing and Offer

The AWS Marketplace is one of the most powerful tools ISVs can use to simplify procurement, accelerate deal cycles, and grow revenue. Listing your solution in the Marketplace makes it easier for customers to buy, and for AWS sellers to recommend your product.

In this module, you’ll learn how to create a Marketplace listing, publish an offer, and take the first step toward transacting with customers directly through AWS.

Why This Topic Matters

AWS customers trust the Marketplace—it’s where many prefer to purchase software because of streamlined billing, built-in procurement approvals, and the ability to apply spend toward their AWS commitments.

For ISVs, Marketplace listings also:

• Enable private offers and custom pricing

• Unlock co-sell opportunities with AWS sellers

• Count toward your APN Partner Scorecard and tier progress

• Improve visibility with AWS field teams and buyers

If you’re serious about selling in the AWS ecosystem, Marketplace is not optional—it’s essential.

What You’ll Learn

By the end of this module, you’ll know how to:

• Navigate the AWS Marketplace Management Portal

• Select the right product type for your solution

• Fill out and submit the product listing form

• Understand the components of a successful Marketplace offer

• Use Marketplace as part of your broader GTM and co-sell strategy

What’s Included

This module includes:

• Step-by-step instructions to Add a Marketplace Listing:

  1. Log in to Marketplace Management Portal

  2. Click “Products” in the top navigation

  3. Choose your product type (SaaS, AMI, Container, etc.)

  4. Fill out the required product listing form

  5. Submit for AWS review and approval

• Supporting documentation in the exercise files:

  • Marketplace listing tutorial video

  • Partner Opportunity for AWS Marketplace analysis guide

  • AWS Marketplace Seller Guide

Key Success Metrics

You’ve successfully completed this module when:

• Your product is listed in AWS Marketplace

• Your listing includes detailed solution info, pricing, and assets

• You’ve prepared to create private offers or co-sell-ready listings

• Your listing is linked to your solution in APN Partner Central