Course Content
How to Create an APN account
This course is designed for Independent Software Vendors (ISVs) looking to join the AWS Partner Network (APN) and leverage AWS programs, benefits, and co-selling opportunities. Participants will receive a step-by-step guide on setting up an APN account, gaining access to AWS resources, and aligning their business with AWS best practices. What You'll Learn: ✅ Overview of the AWS Partner Network (APN) and its benefits for ISVs ✅ How to create an APN account and complete registration ✅ Understanding partner tiers and requirements ✅ Navigating the AWS Partner Central portal ✅ Accessing APN programs, funding, and go-to-market support By the end of this course, ISVs will have a fully set up APN account and a clear roadmap to unlocking AWS partner benefits, accelerating their growth, and driving customer success.
0/6
Create an APN Account
Enroll in software and/or Services path in APN
Update Company Profile
What is the partner scorecard?
How to create a case study in APN
Build a Solution
ACE
The APN Customer Engagements (ACE) program allows you to securely collaborate and co-sell with Amazon Web Services (AWS), drive successful engagements with customers, and grow your business. Participation in ACE provides you with a platform to manage your pipeline of joint opportunities and leads to further drive engagement with AWS and enrich customer relationships.
0/2
How to Create an Ace Opportunity
Learn how to grow your business with ACE
Marketplace
AWS Marketplace is a curated digital catalog that customers can use to find, buy, deploy, and manage third-party software, data, and services to build solutions and run their businesses. AWS Marketplace includes thousands of software listings from popular categories such as security, business applications, machine learning, and data products across specific industries, such as healthcare, financial services, and telecommunications. Customers can quickly launch preconfigured software, and choose software solutions in Amazon Machine Images (AMIs), software as a service (SaaS), and other formats. Professional services are also available to help customers configure, deploy, and manage third-party software.
0/2
How to create a marketplace listing & offer
How to find your Payee Central ID in marketplace
FTR (Foundational Technical Review)
The Foundational Technical Review ('FTR') for Service Offering assesses an AWS Partner's Service Offering against a specific set of best practices most critical for customer success.
0/5
Self Assessment
FTR review guide
Service Offering Validation Checklist
FTR Software Checklists
How-to Guide: Expedited FTR video walk through
GTM (Go-To Market)
0/6
Overview
AWS Marketing Toolkit
Partner Messaging
Marketing Central
Battlecard
Partner Business Plan Template
MDF (Marketing Development Funds)
Marketing Development Funds (MDF) help offset your marketing costs to drive demand generation and build your sales pipeline. Receive cash or AWS Promotional Credits to support your marketing efforts to promote your offerings and solutions on AWS.
0/1
How to apply and use MDF
ISV Builder
About Lesson

Welcome to What is the Partner Scorecard

As your journey in the AWS Partner Network progresses, keeping track of your standing is key. The Partner Scorecard is your central dashboard to monitor performance against APN tier requirements and track your company’s progress in real time.

In this module, we’ll introduce you to the Partner Scorecard—what it is, where to find it, what it tells you, and why it’s one of the most important tools for any AWS ISV looking to grow within the ecosystem.

Why This Topic Matters

AWS uses a tiered partner structure to recognize partners based on capability, performance, and alignment. The Partner Scorecard helps you see exactly where you stand and what actions are needed to meet (or maintain) the requirements for higher tiers.

Whether you’re working toward Select, Advanced, or beyond, the Scorecard helps you identify gaps, track your opportunities, and make strategic decisions to grow your AWS relationship. It also consolidates critical partner metrics—like co-sell activity and customer references—into one place for easy monitoring.

What You’ll Learn

By the end of this module, you’ll be able to:

  • Understand the purpose and structure of the Partner Scorecard

  • Identify the key components: compliance tracking, progress tracking, opportunity metrics, and customer engagement

  • Know how to locate and interpret your Scorecard within AWS Partner Central

  • Use the Scorecard to prioritize next steps toward achieving higher APN tiers

What’s Included

To support your learning, this module includes:

  • A downloadable exercise file with a detailed guide on how to navigate and interpret the Partner Scorecard

  • Step-by-step instructions to locate your Partner ID and view tier progress metrics 

  • A breakdown of each Scorecard section, including:

    • Compliance tracking

    • Opportunity Management

    • Publicly Referenceable Customers

    • Customer Reviews

Key Success Metrics

You’ve completed this module when:

  • You know how to access the Partner Scorecard and locate your Partner ID

  • You understand what each section of the Scorecard represents and how it maps to APN tier requirements

  • You’ve reviewed your current standing and identified areas needing attention

Exercise Files
Howto-Scorecard.pdf
Size: 20.21 KB
Partner Scorecard Steps.pdf
Size: 40.57 KB
Previous
Next

Cost Optimization

Issue: Small AWS deployment with little management oversight and a lack of cloud skills internal to the organization moving from traditional infrastructure to SaaS and cloud based solutions.

 

What we did

  1. AWS Audit
  2. Cost Optimization Review
  3. Ongoing Monitoring

 

Result:

  • Eliminated unused storage volumes and the old application server no longer in use, the charges for AWS resulted in a savings of 51% per month.
  • We’ll continue to monitor AWS billing and finance to ensure maintenance of savings and identify other future changes.

Cost Optimization

Issue: Small AWS deployment with little management oversight and a lack of cloud skills internal to the organization moving from traditional infrastructure to SaaS and cloud based solutions.

 

What we did

  1. AWS Audit
  2. Cost Optimization Review
  3. Ongoing Monitoring

 

Result:

  • Eliminated unused storage volumes and the old application server no longer in use, the charges for AWS resulted in a savings of 51% per month.
  • We’ll continue to monitor AWS billing and finance to ensure maintenance of savings and identify other future changes.