Welcome to How to Apply for and Use MDF
As an AWS partner, you may be eligible for Marketing Development Funds (MDF)—a powerful funding program designed to help you run campaigns, attend events, create content, and accelerate your joint go-to-market success with AWS.
In this module, we’ll walk you through how to understand, apply for, and maximize the value of MDF through AWS’s funding programs. Whether you’re planning a demand generation campaign, webinar, or event sponsorship, MDF can help fund your efforts and extend your reach.
Why This Topic Matters
MDF is one of the most appreciated growth tools available to AWS partners. Properly leveraging it can:
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Offset marketing and event costs
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Accelerate AWS-aligned campaigns
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Increase visibility and trust with AWS teams
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Strengthen your case for co-sell and Marketplace promotion
Partners who understand how to use MDF effectively often see stronger collaboration and faster deal acceleration.
What You’ll Learn
By the end of this module, you’ll understand:
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What activities qualify for AWS MDF
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The step-by-step process to apply for and submit MDF requests
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How to structure your campaigns for MDF eligibility
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Where to find the right forms, tools, and AWS guidance
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How to report and claim reimbursements after executing an MDF-funded activity
What’s Included
This module includes several essential resources to help you confidently apply for and use MDF:
Reading Material:
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AWS Partner Funding Benefits Guide (Pages 21–34 cover MDF) – See Exercise Files
Links to Key MDF Resources:
Exercise Files:
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MDF funding guide excerpts
Key Success Metrics
You’ve successfully completed this module when:
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You understand what activities qualify for MDF and how to align with AWS goals
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You’ve identified at least one eligible MDF initiative for your org
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You’ve submitted an MDF request or prepared one using the available resources
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You’re ready to report results and secure reimbursement after execution
