Course Content
How to Create an APN account
This course is designed for Independent Software Vendors (ISVs) looking to join the AWS Partner Network (APN) and leverage AWS programs, benefits, and co-selling opportunities. Participants will receive a step-by-step guide on setting up an APN account, gaining access to AWS resources, and aligning their business with AWS best practices. What You'll Learn: ✅ Overview of the AWS Partner Network (APN) and its benefits for ISVs ✅ How to create an APN account and complete registration ✅ Understanding partner tiers and requirements ✅ Navigating the AWS Partner Central portal ✅ Accessing APN programs, funding, and go-to-market support By the end of this course, ISVs will have a fully set up APN account and a clear roadmap to unlocking AWS partner benefits, accelerating their growth, and driving customer success.
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Create an APN Account
Enroll in software and/or Services path in APN
Update Company Profile
What is the partner scorecard?
How to create a case study in APN
Build a Solution
ACE
The APN Customer Engagements (ACE) program allows you to securely collaborate and co-sell with Amazon Web Services (AWS), drive successful engagements with customers, and grow your business. Participation in ACE provides you with a platform to manage your pipeline of joint opportunities and leads to further drive engagement with AWS and enrich customer relationships.
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How to Create an Ace Opportunity
Learn how to grow your business with ACE
Marketplace
AWS Marketplace is a curated digital catalog that customers can use to find, buy, deploy, and manage third-party software, data, and services to build solutions and run their businesses. AWS Marketplace includes thousands of software listings from popular categories such as security, business applications, machine learning, and data products across specific industries, such as healthcare, financial services, and telecommunications. Customers can quickly launch preconfigured software, and choose software solutions in Amazon Machine Images (AMIs), software as a service (SaaS), and other formats. Professional services are also available to help customers configure, deploy, and manage third-party software.
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How to create a marketplace listing & offer
How to find your Payee Central ID in marketplace
FTR (Foundational Technical Review)
The Foundational Technical Review ('FTR') for Service Offering assesses an AWS Partner's Service Offering against a specific set of best practices most critical for customer success.
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Self Assessment
FTR review guide
Service Offering Validation Checklist
FTR Software Checklists
How-to Guide: Expedited FTR video walk through
GTM (Go-To Market)
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Overview
AWS Marketing Toolkit
Partner Messaging
Marketing Central
Battlecard
Partner Business Plan Template
MDF (Marketing Development Funds)
Marketing Development Funds (MDF) help offset your marketing costs to drive demand generation and build your sales pipeline. Receive cash or AWS Promotional Credits to support your marketing efforts to promote your offerings and solutions on AWS.
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How to apply and use MDF
ISV Builder
About Lesson

Welcome to Update Your Company Profile

Your company profile inside the AWS Partner Network (APN) is more than just a formality—it’s your public face to AWS teams and potential customers. This is where your brand, solution areas, and contact info come together to tell your story in Partner Central and the AWS “Find a Partner” directory.

In this module, we’ll walk through how to properly update your company profile so it reflects your business accurately and positions you for success with AWS sellers, customers, and programs.

Why This Topic Matters

An up-to-date company profile is a requirement for progressing through AWS Partner Tiers and is often the first thing AWS Partner Development Managers (PDMs), Solution Architects, and customers will review when evaluating your business. It also powers your presence on the Find a Partner page—AWS’s public-facing partner directory that helps customers discover solutions like yours.

A well-built profile makes you easier to work with, improves visibility, and is essential for co-sell alignment and Marketplace traction.

What You’ll Learn

By the end of this module, you’ll know how to:

  • Access and edit your company profile in AWS Partner Central

  • Understand what information matters most (e.g., customer segments, partner contacts, solution briefs)

  • Optimize your Find a Partner listing for visibility and lead generation

  • Avoid common mistakes that delay AWS tiering or listing approvals

What’s Included

To help you through the process, this module includes:

  • A link to the APN Getting Started Resource Page: AWS Partner Central Docs

  • A detailed exercise file titled “APN_CompanyProfile” with step-by-step terminology definitions to walk you through the update process

Key Success Metrics

You’ve completed this module successfully when:

  • Your company profile is 100% complete and up-to-date in Partner Central

  • You’ve verified your information is live and accurate in the “Find a Partner” directory

  • You’ve included the right points of contact to ensure smooth AWS field engagement

Exercise Files
APN_companyprofile.docx
Size: 16.64 KB
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Cost Optimization

Issue: Small AWS deployment with little management oversight and a lack of cloud skills internal to the organization moving from traditional infrastructure to SaaS and cloud based solutions.

 

What we did

  1. AWS Audit
  2. Cost Optimization Review
  3. Ongoing Monitoring

 

Result:

  • Eliminated unused storage volumes and the old application server no longer in use, the charges for AWS resulted in a savings of 51% per month.
  • We’ll continue to monitor AWS billing and finance to ensure maintenance of savings and identify other future changes.

Cost Optimization

Issue: Small AWS deployment with little management oversight and a lack of cloud skills internal to the organization moving from traditional infrastructure to SaaS and cloud based solutions.

 

What we did

  1. AWS Audit
  2. Cost Optimization Review
  3. Ongoing Monitoring

 

Result:

  • Eliminated unused storage volumes and the old application server no longer in use, the charges for AWS resulted in a savings of 51% per month.
  • We’ll continue to monitor AWS billing and finance to ensure maintenance of savings and identify other future changes.